Blog
On our blog we offer you the concentrated load of know-how from the areas of communication and PR.
Discover Blog
For over two decades, news aktuell (Switzerland) AG has been setting new standards in modern PR communication with its innovative solutions. We tapped into communication channels before they became a standard: as pioneers in the digital distribution of press releases and as trailblazers for Digital-out-of-Home (DOOH) placements of PR content.
Our PR solutions combine industry expertise with innovation and are tailored to the day-to-day work of PR professionals and media practitioners. They therefore focus precisely where it counts: on the reach, visibility and measurable impact of your communication activities.
As an integrated ecosystem, our PR tools support modern corporate communications:
news aktuell thus provides comprehensive support for your PR work – all from a single source.
Discover the two latest innovations from news aktuell!
We are currently developing new solutions that will make day-to-day professional communication noticeably more efficient. We will soon be presenting innovative approaches that offer real relief and greater impact.
ots Display Ads showcase PR content on over 650 digital screens in public and semi-public areas. QR codes link directly to the full press release on the press portal, increasing the reach and visibility of messages beyond traditional media channels.
More on ots Display Ads
With Native Ads, news aktuell is expanding its traditional PR tools to include a proven digital content marketing instrument: Native Ads appear visually like editorial content on renowned news portals, but are clearly marked as advertising. This ensures your PR messages achieve maximum reach and lasting visibility within the digital media mix.
More about Native Ads
The German Press Agency (dpa) acquires the shares of Keystone-SDA and becomes the sole shareholder of news aktuell (Switzerland).
With the acquisition of renteria, news aktuell is consistently evolving the traditional media database into an intelligent research, contact management and distribution tool for PR professionals. renteria combines media contacts updated daily with precise search functions, smart filtering options and direct distribution capabilities.
More about renteria
With Presseportal, news aktuell makes PR content centrally, digitally and publicly accessible for the first time. Press releases remain permanently available online and searchable – an approach that expands traditional PR with a sustainable, visible online presence.
Visit Presseportal.ch
news aktuell is founded as a joint venture between the Swiss News Agency (SDA) and the dpa subsidiary news aktuell. With ots, we enable the targeted distribution of press releases via KEYSTONE-SDA directly into editorial systems. In addition, we draw on a strong partner network of news agencies, news portals and online media.
More about otsStay up to date via our blog and newsletter.
On our blog we offer you the concentrated load of know-how from the areas of communication and PR.
Discover Blog
Once a month, our newsletter provides you with news about news aktuell, exciting events, interesting blog articles, new podcast episodes and more.
Discover Newsletter