Native advertising is a way of distributing content specifically on media sites. Although they are clearly marked as ads, native ads blend in elegantly because they are integrated into the design, style and content of the website they appear in. This reduces the disturbance factor for readers to a minimum compared to classic banner ads.
Native ads are able to give content high visibility and reach. Because they are placed so near to the content of renowned media partners, they benefit from the native ad provider’s popularity and reputation and readers see them in a trusted environment.
Native ad providers guarantee that your media material gets placed with high-quality media partners. Where you would otherwise have to rely upon what an editorial office would favour, here the editorial use of your content is no longer essential. Native ads let your media releases appear on popular media sites.
Other advantages of native ads are good search engine visibility and a high ranking. They increase the visibility of your message because your content is published on established media sites rated as high quality by Google & Co. This guarantees fast and good discoverability and also higher click numbers due to recognisability by readers of the pages.
Native ads can also be a tool for generating good leads. Targeted placement of your content on topic-related portals raises awareness among qualified contacts of you and your products.
By specifically targeting media portals, native ad providers help you tap into new target groups. Your content is not only displayed on media pages to the target groups you have defined, but also to the page’s entire audience.
There are various scenarios where native ads can be used. Two examples are presented of where this particular form of communication can be typically found. However, the possibilities for communicating with native ads are almost endless.
Native ads are an effective tool for raising awareness about your brands. Placing your content on the website of a medium with wide reach also provides benefits for you from already existing awareness.
For example, native ads aiming for brand awareness present your company to new target groups even without concrete product references.
Targeted native ads let you present new products to an interested audience. If you are launching a new technology product, you can use native ads on specialist portals to directly reach potential buyers looking for information on similar topics.
When news aktuell handles your native ads, you have the following options for placing them according to your own individual requirements.
Book either one or several native ads together as an add-on to your distribution with the ots and profit from the synergies between them and the PR tool: The guaranteed placement of native ads is yet further enhanced by wide-reaching distribution, which brings your content into the editorial systems of all relevant media along the same path as a news agency’s own reports. You maximise the visibility of your content and your brand.
news aktuell has a large number of high-quality media partnerships gained from supplying native ads. Depending on what you need and the topics you have, both reputable supra-regional and regional news portals are suitable for the placement of native ads. All these portals give you the advantage of supra-regional readership that learn about your native ad through search engines, although in each case there is naturally a focus:
When you book native ads with 20 Minuten, you benefit from the reach and popularity of the website for Switzerland’s widest reaching media brand.
When you book native ads with NZZ, you obtain visibility on one of the leading platforms for news, background and analysis in Switzerland. NZZ.ch has the highest affinity nationwide among leader and top leader target groups.
The Aargauer Zeitung is one of the best-known daily newspapers in the Canton of Aargau and neighbouring regions. Placing a native advertisement in this newspaper will reach the regional and national target groups that read it.
A native advertisement placed in the Luzerner Zietung will reach all of Central Switzerland. Luzernerzeitung.ch belongs to the NZZ media group and concentrates primarily on regional reporting.
FM1 Today is a Swiss radio station that broadcasts out of St. Gallen. You can reach both regional and supra-regional target groups with a native ad placed on FM1Today.ch.
Online presence in Südostschweiz is particularly suitable for native advertising whose target groups are located in the cantons of Graubünden and Glarus.
TAGBLATT is one of the largest daily newspapers in eastern Switzerland. Your native advertising will reach readers living in the cantons of St. Gallen, Appenzell and Thurgau.
Of course, you can also book native ads through news aktuell to appear at other media partners throughout the German-speaking region of Europe. For example, portals such as Hamburger Abendblatt, Süddeutsche Zeitung, Focus, CHIP and BUNTE will give your content reach in Germany. You can also place your native advertising in Austria’s high-reach online media through our partner APA-Comm.