Crisis communication

Maintaining control during coronavirus

Addressing target groups with confidence is an essential task for communicators, especially in times of uncertainty. The challenge is to send the story to exactly where your target groups are situated and for them to be receptive to its content.

This is why we send your story by various routes to access these channels – and thus the right target groups. This includes editorial systems for daily media, trade media, social media channels and regionally relevant news partners. Each channel functions as a multiplier for your story and is subordinate to only one target: your target group.

Crises don't stop for the weekend

Fast processes and short information paths are crucial in a crisis. That's why we are also on hand at weekends and outside regular business hours to help you with advice and support.

 

 

Digital reach in digital times

With ots, you can also place your crisis PR on Presseportal.ch. With more than one million hits, Presseportal is one of Switzerland's largest platforms for corporate stories and an established destination for journalists.

 

All coronavirus news from companies in one place

We have created a separate area on Presseportal.ch for information about coronavirus.

The essential rules for external crisis communication

  • Give a fast but considered first response (initial communication)
  • Communicate with one voice (who is allowed to communicate, and how?)
  • Formulate clear and understandable messages
  • Indicate next steps and actions
  • Provide regular and transparent updates on further developments
  • Ensure the availability of a media contact

Request an offer now

Start your professional crisis communication now: from as little as CHF 480.00.